New Art City has created a multiplayer online space, as the new digital venue for FORMAT21 delivering the festival’s exhibitions, events and visitor participation online.
New Art City is a toolkit and the creation of online exhibitions are designed and built using an online drag & drop editor. Artists using the system have built installations that range from the pragmatic to wildly imaginative.
Every exhibition is a 3D multiplayer environment and visitors can see each other and chat while exploring the exhibitions. Popular shows can support hundreds of visitors at the same time from all over the world.
Access to the digital FORMAT21 exhibitions and events is free on any desktop or mobile device in your web browser, without registering, downloading or configuring anything.
This collaboration with New Art City enables FORMAT21 to push the boundaries of its work and to develop new programmes in a truly innovative way.
New Art City is an artist run organisation dedicated to supporting artists in everything they do, especially those who face barriers in the traditional fine art world by providing a virtual space to those who are denied physical space, empowering artists to realise the impossible and dream a new type of art.
New Art City are a team of technologists based in Los Angeles and was started in March of 2020 as a reaction to the widespread closure of art spaces and cancellation of exhibitions as a result of the global pandemic.Founded by digital artist d0n.xyz with contributions by Benny Lichtner and Martin Mudenda Bbela, the team includes Christina Lelon and Sammie Veeler.
Funding: FORMAT has been supported in the build of the digital venue by ACE and an Art Fund’s Respond and Reimagine grant.