JOB DESCRIPTION
FORMAT Social Media Officer
Reporting to: FORMAT Director and FORMAT Coordinator

Working closely with:
FORMAT PR – Troika Press, QUAD Programme Team, QUAD Marketing and Audience Engagement Team, FORMAT Interns and Volunteers.

Role:
To support the FORMAT Team to manage and deliver their international and national social media campaigns and be responsible for social media content and management.

Download Application Form here
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Duties & Responsibilities

Supporting and contributing to:

Marketing, General

• Promoting FORMAT as a leading biennial of contemporary photography whilst attracting audiences and participants to key events and exhibitions

• Develop, deliver and support a social media marketing strategy, working with festival content, posting marketing content to FORMAT social media platforms

• Manage and plan the content schedule for all social media platforms

• Work in collaboration with FORMAT Director and Coordinator to develop and maintain FORMAT’s online visual identity and ensure the brand is accurately reflected in all campaigns.

• Create strategic growth plans to widen our online audience.

• Create content that is formatted and optimised for each channel including: Instagram, Facebook, YouTube, and Twitter.

• Deliver key elements of the digital programme including Instagram takeovers and online events.

• Promote FORMAT events and open calls on platforms such as ArtRabbit, Arts Jobs, CVAN, a-n Network.

• Oversee live social media content including live tweeting, Insta/Facebook Live, Insta Stories and IGTV.

• Design and schedule regular engaging content for story formats.

• Support in designing visuals for social media campaigns.

• Produce motion assets such as GIFs, films, and animations that can be used across our social media channels including YouTube.

• Attend FORMAT events to document and create social media content.

• Support the delivery of FORMAT press and festival launches and events as relevant.

• Handle image requests and develop an image library for social media marketing content with all relevant caption, credit and licence information in line with GDPR whilst managing files in a searchable and easy retrievable folder system on google drive.

• Work with Troika Press (FORMAT PR) and QUAD Marketing and Audience Engagement team to share content and marketing schedules.

• To ensure accuracy of information posted on FORMAT social media and respond to all questions, queries and comments posted by audience members.

Marketing, Evaluation

• Monitoring, collecting and collating FORMAT coverage online and on social media.

• Social media activity reports, including sharing/retweeting of messages on Facebook, Twitter and Instagram.

• Content provision for marketing report at the end of the festival.

General

• Work within set budgets

• Ability to work flexibly and be present at key festival events on evenings, weekends and long days as relevant.

• Assist with the marketing of events and activities throughout the festival, including but not limited to the Portfolio Reviews, Book Market and Festival Conference

Freelance Contract – 8 hours per week with more hours required around key festival events.

Contract Period – January 2022 – May 2023. Continuation of role after May 2023 to be discussed at end of contract.

Rate of Pay – £19,000 pro rata

Location – remote working but must be able to get to QUAD, Derby for events and festival activity where needed.

Large text job description available: open here